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by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

Description :

PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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by J.E.J. Prins : Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)

ISBN : #9041118454 | Date : 2002-07-03

Description :

PDF-69bcc | Electronic commerce is here to stay. No matter how big the dot-com crisis was or how far the e-entrepreneurs’ shares fell in the market, the fact remains that there is still confidence in electronic trading. At least it would appear that investors are confident in e-companies again. However, not only trust of venture capitalists is of importance — consumers also have to have faith in on-line bu… Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)


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by Andreas Ramos : Search Engine Marketing

ISBN : #0071597336 | Date : 2008-11-17

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PDF-7716b | Revolutionize Your Internet MarketingLeverage today’s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses … Search Engine Marketing


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Search Engine Marketing by by Andreas Ramos

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: Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)

ISBN : #3824463105 | Date : 2013-02-16

Description :

PDF-ea1be | Der Autor analysiert die Zusammenhänge von Kundenzufriedenheitsmessung und Anreizsystemen. Aus Erkenntnissen der Psychologie, Natur- und Wirtschaftswissenschaften werden Thesen für das Management von Beherbergungsunternehmen abgeleitet…. Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)


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by Charlie Pownall : Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

ISBN : #1137382295 | Date : 2015-09-30

Description :

PDF-b2ee6 | Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media…. Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)


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by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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by Margaret Brooks : Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty

ISBN : #1430247134 | Date : 2013-09-17

Description :

PDF-846c4 | Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Seminars, publications, market research, and customer care centers remain important tools in ever… Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty


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by John Dickie : Producers and Consumers in EU E-Commerce Law

ISBN : #1841134546 | Date : 2005-07-24

Description :

PDF-eaafc | Producers and Consumers in EU E-Commerce Law argues that the European Union is failing adequately to protect consumers’ critical interests in the area of e-commerce. The author compares the Union’s close and rapidly enacted protection of producers’ critical interests in e-commerce, in terms of authorship and in ‘domain-identity’, with its faltering steps towards protection of consumers’ correspond… Producers and Consumers in EU E-Commerce Law


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by Don Tapscott : Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business

ISBN : #0071353194 | Date : 1998-05-31

Description :

PDF-baf67 | Building on the message of Don Tapscott’s highly successful The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights — plus the strategies necessary to thrive and compete in the emerging digital business environment. The book presents provocative examples by executives from 30 world-class corporations who reveal how to turn digital promise into reality. They discuss thei… Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business


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: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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by Stuart Barnes : Unwired Business: Cases in Mobile Business

ISBN : #1591406641 | Date : 2005-11-30

Description :

PDF-87bb0 | Providing a source of high quality practical case studies of the planning, implementation & use of mobile & wireless data solutions in modern business, this book provides an analysis of business applications of mobile technologies that help the practitioner understand the nature of the technology & how its value can be best harnessed…. Unwired Business: Cases in Mobile Business


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by Philip J. Kitchen : Integrated Communications in the Postmodern Era

ISBN : #1137388536 | Date : 2014-11-28

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PDF-00cf9 | This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global…. Integrated Communications in the Postmodern Era


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by Stephanie Diamond : The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots (Que Biz-Tech)

ISBN : #0789748657 | Date : 2013-05-26

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PDF-95d29 | Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!   Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design ir… The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots (Que Biz-Tech)


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