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by Stephen D. Rappaport : The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email

ISBN : #906369377X | Date : 2015-04-21

Description :

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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) PDF




: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

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PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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Online Marketing for Professional Services PDF




by Lee W. Frederiksen : Online Marketing for Professional Services

ISBN : #0982881932 | Date : 2012-06-05

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PDF-ed173 | Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of… Online Marketing for Professional Services


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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

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PDF-0ece2 | ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is … Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books) PDF




by Glen Gilmore : Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books)

ISBN : #0071799605 | Date : 2014-12-10

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PDF-42e3c | How to Avoid Legal Pitfalls on Social Media Social media is where your customers are–so it’s where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fa… Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books)


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[Pub.86RNJ] Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books) PDF | by Glen Gilmore


Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (Business Books) by by Glen Gilmore

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Next Common Sense Managers Complexity PDF F4c8c8a84

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The Next Common Sense: The e-Manager’s Guide to Mastering Complexity PDF




by Michael Lissack : The Next Common Sense: The e-Manager’s Guide to Mastering Complexity

ISBN : #1857882350 | Date : 2000-12-15

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PDF-bf1d6 | Offers the 10 key management lessons essential to mstering complexity and making sense of modern corporate life…. The Next Common Sense: The e-Manager’s Guide to Mastering Complexity


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The Next Common Sense: The e-Manager’s Guide to Mastering Complexity by by Michael Lissack

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CATERPILLAR DOESNT KNOW PERSONAL ORGANIZATIONAL PDF C2010c510

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The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE PDF




by Kenneth Hey : The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE

ISBN : #0684834294 | Date : 1998-07-15

Description :

PDF-a8b00 | “The caterpillar doesn’t know that he’ll come out as a butterfly. All he knows is that he’s alone, it’s dark, and it’s a little scary.” — Mort Meyerson, Chairman, Perot SystemsThe caterpillar doesn’t know that it must transform itself to stay alive. This imperative, according to leading detection-change experts Kenneth Hey and Peter Moore, now confronts American corporations, political institutio… The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE


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by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

Description :

PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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[Pub.38DDO] Services Marketing: People, Technology, Strategy (4th Edition) PDF | by Christopher Lovelock


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Net Results.2: Critical Case Studies for Web Marketing (v. 2) PDF




by Leland Harden : Net Results.2: Critical Case Studies for Web Marketing (v. 2)

ISBN : #0735710244 | Date : 2000-11-21

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PDF-93b6a | For courses in Electronic Commerce, Website Management, and Marketing on the Internet. With the dot-com revolution, an entire new breed of book-the technology/commerce title emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). N… Net Results.2: Critical Case Studies for Web Marketing (v. 2)


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Net Results.2: Critical Case Studies for Web Marketing (v. 2) by by Leland Harden

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Trans-National English in Social Media Communities (Language and Globalization) PDF




by Jennifer Dailey-O’Cain : Trans-National English in Social Media Communities (Language and Globalization)

ISBN : #1137506148 | Date : 2017-08-24

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PDF-b880d | This book explores the use of English within otherwise local-language conversations by two continental European social media communities. The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and ‘international English’ play out in the practices of everyday life in different non-English-speaking c… Trans-National English in Social Media Communities (Language and Globalization)


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by Susan, CA Sweeney : The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business

ISBN : #1885068603 | Date : 2001-01

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PDF-0310d | Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business’s existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking… The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business


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Understanding Consumer Decision Making Advertising PDF 1b3b95c61

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF




by Dirk Schmidt-Gallas : Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)

ISBN : #382447994X | Date : 2003-12-12

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PDF-b7cf5 | Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung…. Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)


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[Pub.23qUb] Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF | by Dirk Schmidt-Gallas


Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) by by Dirk Schmidt-Gallas

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Familienunternehmen Kategorienmarke Stakeholderspezifische Markenwahrnehmung Markenmanagement PDF 7441e7836

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Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition) PDF




by Annette-Louise Hirmer : Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition)

ISBN : #3658105518 | Date : 2015-07-02

Description :

PDF-4980f | Annette-Louise Hirmer analysiert, ob die Verwendung des Begriffes „Familienunternehmen“ im Rahmen der Zielgruppenkommunikation als Differenzierungsmerkmal genutzt werden sollte und welche Vor- bzw. Nachteile sich hierdurch in der Wahrnehmung spezifischer Zielgruppen ergeben. Sie ermittelt anhand einer umfassenden stakeholderübergreifenden Befragung, wie Familienunternehmen wahrgenommen und we… Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition)


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[Pub.46nFF] Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition) PDF | by Annette-Louise Hirmer


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Customer Relationship Management Concept Strategy PDF C836bfc94

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Customer Relationship Management: Concept, Strategy, and Tools PDF




by V. Kumar : Customer Relationship Management: Concept, Strategy, and Tools

ISBN : #364220130X | Date : 2012-10-21

Description :

PDF-17284 | Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the mo… Customer Relationship Management: Concept, Strategy, and Tools


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[Pub.68wPj] Customer Relationship Management: Concept, Strategy, and Tools PDF | by V. Kumar


Customer Relationship Management: Concept, Strategy, and Tools by by V. Kumar

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