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by Jan-Benedict Steenkamp : Global Brand Strategy: World-wise Marketing in the Age of Branding

ISBN : #1349949930 | Date : 2017-01-04

Description :

PDF-073ac | Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home mar… Global Brand Strategy: World-wise Marketing in the Age of Branding


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: Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)

ISBN : #3540009884 | Date : 2003-07-29

Description :

PDF-a557f | This special issue is the result of the workshop Deception, Fraud and Trust in Agent Societies, held in Bologna on July 15, 2002 as part of the Autonomous Agents and Multi-Agent Systems 2002 Conference (AAMAS2002), organized by Rino Falcone, Suzanne Barber, Larry Korba, and Munindar Singh. The workshop included a special track on “Privacy and Protection with Multi-Agent… Trust, Reputation, and Security: Theories and Practice: AAMAS 2002 International Workshop, Bologna, Italy, July 15, 2002. Selected and Invited Papers (Lecture Notes in Computer Science)


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: Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)

ISBN : #0387754938 | Date : 2007-10-12

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PDF-b2598 | The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage educati… Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)


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by Jean-Noël Kapferer : The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

ISBN : #0749465158 | Date : 2012-02-15

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PDF-86ed4 | Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the bo… The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)


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by Claudio A. Saavedra : The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

ISBN : #331930609X | Date : 2016-04-30

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PDF-d16d5 | This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues … The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)


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by A. Simpson : The Brand Strategist’s Guide to Desire: How to give consumers what they actually want

ISBN : #1137351810 | Date : 2014-03-12

Description :

PDF-11c0f | This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world throu… The Brand Strategist’s Guide to Desire: How to give consumers what they actually want


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Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research) PDF




by Jean-Éric Pelet : Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)

ISBN : #152252469X | Date : 2017-05-17

Description :

PDF-b3e63 | While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experien… Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)


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: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #331917391X | Date : 2015-05-09

Description :

PDF-b564d | This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority mar… Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Price M. Cobbs : Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives

ISBN : #0814407714 | Date : 2003-04-21

Description :

PDF-46b7b | “Over the last few decades, advances by African-Americans in the business world have been both impressive and well-documented. But even a cursory glance at the statistics — not to mention a look around most corporations — reveals that, despite much progress, minority executives are still relatively few and far between. Whether in the form of insensitivity, change-averse corporate cultures, soci… Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives


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: Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)

ISBN : #0387754652 | Date : 2007-10-12

Description :

PDF-5586b | The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage educati… Integration and Innovation Orient to E-Society Volume 1: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)


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Engaged Crossing Threshold Marketings Engagement PDF F4c3fba34

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Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

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PDF-d0ff1 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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Identifying Hidden Needs Creating Breakthrough PDF 15048b7a0

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by K. Goffin : Identifying Hidden Needs: Creating Breakthrough Products

ISBN : #0230219764 | Date : 2010-10-06

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PDF-14beb | Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this…. Identifying Hidden Needs: Creating Breakthrough Products


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ISBN : #1137404248 | Date : 2014-08-19

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ISBN : #0256031770 | Date : 1986-12

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