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Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

Description :

PDF-d0ff1 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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by K. Goffin : Identifying Hidden Needs: Creating Breakthrough Products

ISBN : #0230219764 | Date : 2010-10-06

Description :

PDF-14beb | Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this…. Identifying Hidden Needs: Creating Breakthrough Products


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Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404248 | Date : 2014-08-19

Description :

PDF-8a642 | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe…. Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Legends Marketing Shelby D Hunt PDF 632b3752f

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: Legends in Marketing: Shelby D. Hunt

ISBN : #8132105206 | Date : 2011-03-09

Description :

PDF-21319 | The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which … Legends in Marketing: Shelby D. Hunt


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Consumer Behavior Marketing Perspectives Marketing PDF 7a347adc1

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Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing) PDF




by J. Paul Peter : Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing)

ISBN : #0256031770 | Date : 1986-12

Description :

PDF-f4fa2 | … Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing)


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Consumer Behavior: Marketing Strategy Perspectives (The Irwin series in marketing) by by J. Paul Peter

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Internetapotheke Versus StationA4re Apotheke Internet Zeitalter PDF F4d5906c9

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Internetapotheke versus stationäre Apotheke: Veränderungen des Apothekenmarktes im Internet-Zeitalter (Marktorientiertes Management) (German Edition) PDF




by Christian Ciesielski : Internetapotheke versus stationäre Apotheke: Veränderungen des Apothekenmarktes im Internet-Zeitalter (Marktorientiertes Management) (German Edition)

ISBN : #383491312X | Date : 2008-11-25

Description :

PDF-b57c0 | Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationären Apotheken heraus und beurteilt die durch das Internet initiierten Neuerungen der Kaufgewohnheiten aus Marketinggesichtspunkten. Er gibt Handlungsempfehlungen für eine notwendige Positionierung und das Kundenmanagement der stationären Apotheker…. Internetapotheke versus stationäre Apotheke: Veränderungen des Apothekenmarktes im Internet-Zeitalter (Marktorientiertes Management) (German Edition)


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Information Communication Technologies Sustainable Advances PDF 98583a84b

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Information and Communication Technologies for Sustainable Tourism (Advances in Tourism) PDF




by Alisha Ali : Information and Communication Technologies for Sustainable Tourism (Advances in Tourism)

ISBN : #0415673178 | Date : 2012-12-17

Description :

PDF-21a6a | Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of do… Information and Communication Technologies for Sustainable Tourism (Advances in Tourism)


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Information and Communication Technologies for Sustainable Tourism (Advances in Tourism) by by Alisha Ali

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Big Social Mobile Initiatives Enterprise PDF 60cb85edf

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by David F. Giannetto : Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

ISBN : #1137410396 | Date : 2015-01-27

Description :

PDF-57725 | Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results…. Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results


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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by by David F. Giannetto

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Innovation Management Strategies Implementation Profits PDF 70e10d543

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by Allan Afuah : Innovation Management: Strategies, Implementation, and Profits

ISBN : #0195142306 | Date : 2002-06-15

Description :

PDF-6055e | Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing… Innovation Management: Strategies, Implementation, and Profits


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Innovation Management: Strategies, Implementation, and Profits by by Allan Afuah

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Why Marketing Women Doesnt Work PDF E68a7026c

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Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs PDF




by J. Darroch : Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs

ISBN : #1137358165 | Date : 2014-07-02

Description :

PDF-225de | This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers…. Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs


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